Generating Opportunity CIC, using the medium of Art to promote Inclusion and Diversity

Generating Opportunity CIC

Using Art to promote Inclusion and Diversity

Welcome To Our Website

Generating Opportunity CIC is a creative wellbeing project in Perth, Scotland, working with people that need and use support. Using the medium of the creative arts, including photography, drawing and painting, crafting, creative writing, reminiscence activity and film to deliver activities which encourage people to express themselves, dream big and get the most from life. Working with clients as creative collaborators and learning from them as we share and develop common interests. This enables us to strengthen diverse voices, promote wellbeing and strengthen communities. Encouraging people to tell and share their stories, through music playlists, the spoken word and film. We work with artists, crafters, musicians and makers, to widen the networks of arts-based opportunities for our clients.


Generating Opportunity CIC

A creative wellbeing project, working with people that need and use support

Generating Opportunity CIC

Developing and sharing common interests in order to strengthen communities

Generating Opportunity CIC

Using the Creative Arts to make people feel good about themselves

Creative Wellbeing

Our Creative Wellbeing ethos is all about sharing positivity through the activities and artworks of our brilliant participants and creative collaborators from across Perth and Kinross. ​One of these activities is taking photos from a window and our creative colleagues at Wisecraft, Blairgowrie and The Walled Garden, in Perth, have got us off to a cracking start. They have also shared some of their lovely paintings from a window - Our Happy Place, in our Creative Gallery. Another of our activities is Pocket Positives - positive messages of hope and goodwill being shared by Care Home residents and others to support and encourage local schoolchildren. Many Care Homes have a relationship with a local school, but these connections have been disrupted for the past year or two. So, this is an opportunity for Care Homes to reconnect with local schoolchildren. Residents might also like to share messages about what they wish they had known when they were at school! We will include some of these uplifting words in our anthology of prose and poetry to mark our Brighter Days Ahead exhibition. We also have activities based around 'Affirmations' which many people have already enjoyed, so do have a look at this page too. Our 'Lessons from Life' are a series of more general affirmations matched to cherished photos of Scottish landscapes, so you could do this too, using your favourite photos. ​We are also privileged to highlight the work of local arts group ARTvantage whose growing strength and achievements come from their creative practice. Everyone is welcome to participate by sending messages to

The GO Project

At Generating Opportunity CIC (GO), we believe that people who use support have the same rights as anyone else to lead a confident and happy life. The GO project started life as a Community Interest Company (CIC) in 2016. It was set up by former education and charity manager Linda Grant, who, with partner Ian, established the project in Lincolnshire and more recently developed its main base in Perth.

Linda Grant

‘As someone working in lots of community-based training and wellbeing projects, the value of using the arts for self-expression and wellbeing became fundamental,’ says Linda. ‘This was particularly the case for clients who use support. So making the arts accessible is hugely important in promoting diversity and inclusion and just making people feel so much better about themselves.’ As a CIC, we have a volunteer Board of Directors, who collectively, have a broad range of governance skills and creative flair. We are so grateful for their expertise, support and commitment.

Our clients include people who live in residential care or use support in their own homes and many of them are living with Dementia so we aim to ensure that the activities we offer are as accessible to as many people as possible. Some of our clients also enjoy telling us stories and memories from earlier times so we can compile their life stories or reminiscences on film or on sound recordings. Others work with us to collate ‘soundtracks’ to their life through developing audio playlists, which is a lovely thing to do and can be very helpful in stimulating memories and conversations. Happily there are now lots of resources available to help people compile their playlists, thanks in no small part to the charity ‘Playlist For Life‘ and the ‘BBC Music Memories and sound archives’.

We have loved working with Care Homes, creative wellbeing groups and individuals across Perth and Kinross during the Covid-19 pandemic, to bring a sense of hope, optimism and social connection through participation in arts and reminiscence activities, celebrated with two arts exhibitions in Perth and Crieff.

Please view our Brighter Days Ahead video here

Please view our collaborative Flip Book here.

Our Team

Generating Opportunity CIC iis Teamwork

ian grant

Ian Grant

Ian, an experienced sound engineer and our ‘go-to’ person for all things technical, including film production.

mark lawe

Mark Lawe

Mark has worked in and managed rural businesses throughout his career and is a great source of advice.


Jean Jarvis,

Jean, as well as being a trained counsellor and a mindfulness coach, has extensive experience of supporting students with additional needs.

Julie pic

Julie Stubbs

Julie brings extensive skills in business development, project and service delivery and management as well as fundraising.

Janieann pic

Janieann McCracken

Janieann is a media specialist and University lecturer in audio production.


Jan Holgate

Jan is a teacher, with a particular expertise in music production and performance and leading young choirs.


Anne Marie Barnett

Our newest member is Anne Marie Barnett, a local artist. She is joining us as a volunteer, to support our wonderful groups with creative ideas, for both home and garden. We just had to crown her as our ‘Jubilee Ambassador’ ‘ as many Care Homes and community groups prepare to celebrate the Queen’s Platinum Jubilee with garden parties and social gatherings in June.


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Our Partners

Generating Opportunity CIC iis Teamwork